The 2021 SaaS and Software Holiday Insights Report

Some markets do really well around the holidays. But what about software and SaaS companies? Should you focus on Black Friday, Cyber Monday, and the holidays with the same intensity as a retail store? Throughout this guide, you’ll find industry-specific insights and strategies based on sales data from SaaS and software companies.

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In this guide, we’re using our internal data about the buyers. We’ll be looking at information about where the sales happen as opposed to where a company is located. We’ll also be looking at the average monthly revenue of all sales made in a specific country using a seasonal index, which compares the month to the average revenue of a given year.

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